Yahoo’s sports portal publishes a comprehensive cookie notice that explains how it uses tracking technology across its site and applications. The notice is designed to inform users about the types of cookies employed, the purposes for which they are used, and the partners involved in data handling.
The primary functions of the cookies are to provide the site and its applications, authenticate users, apply security measures, and prevent spam and abuse. In addition, the cookies are used to measure how users interact with the site and its applications.
If a user clicks “Accept All,” Yahoo and its partners-including 251 members of the Transparency and Consent Framework (TCF) under the Interactive Advertising Bureau (IAB)-will store and/or access information from the device. This includes precise geolocation data and other personal data such as technical identifiers and browsing and search history. The data is used for analysis, ensuring the delivery of advertisements, content personalization, advertising measurement, audience research, and service development.
Users who do not wish for Yahoo and its partners to use cookies and personal data for these additional purposes can click “Reject All.” For those who want to customize their choices, the notice provides a “Manage Privacy Settings” link. Users can also withdraw consent or change options at any time by clicking the “Cookie and Privacy Settings” or “Privacy Dashboard” links on Yahoo’s sites and applications.
The notice also lists the sports covered by the site, including NFL, NBA, MLB, NCAAF, Fantasy, NHL, WNBA, Golf, Tennis, Betting, NCAAB, NCAAW, Fantasy Football 2026, Lacrosse, Swimming, IFL, Sports Business, Horse Racing, MMA, College Sports, Daily Draw, Racing, Soccer, Combat, Boxing, Wrestling, Watch, Boardroom, Collectibles, Women’s Sports, College & High School, UFL, Olympics, Adventure Sports, Cycling, Cricket, Curling, Rugby, and more.
Yahoo’s cookie policy is part of its broader commitment to transparency and user control. By offering clear options for acceptance, rejection, and customization, the company aims to balance the delivery of personalized content and advertising with respect for user privacy.
The notice is powered by OneFootball, a platform that provides news, live matches, scores, highlights, and more. Users can access the full privacy policy and cookie policy for detailed information on data usage and rights.
